Popular culture is the shared knowledge and practices that are common to a group of people at a specific time. To me, popular culture is the flow of generalities that shape and influence individuals and people as a society.
Why is an understanding of popular culture relevant to me in a business environment and in my present and future career?
Understanding popular culture in a business environment encompasses the importance of persuasion, and is necessary in a market-driven ecomomy. Relevant to my present and future goals, discovering the effects of popular culture will reinforce my ability to target the impressions that will generate advertising profits.
What would I consider to be an example of a pop culture artifact, and why did I choose it?
My example of a pop culture artifact is the visual performance of "Streaking". It has been more than three decades since thousads of university students ran naked across a bridge in Georgia, and this performance quickly spread around the world. Some think it a fad, craze, or to be a right of passage. Regardless of the interpretation, streaking is commonly known to mean "clothing optional".
I chose this visual performance because I believe it to be inspiring and an important expression of freedom that served as a symbol of times past. It reflects our natural state, and affects cultural attitude, anxieties, fears, and feelings.
Though public diplays of nudity fall under societal indecent exposure laws, streaking is still prominant today, and can be found in movies, on television, at music concerts, town parades, at the occasional sporting event, and even on your own street after dark!
Pop Culture Artifact:
